Direct Selling -

Globalization, liberalization, privatization along with up gradation in information technology has brought high competition in all industries.

Direct marketing is a form of advertising that reach its audience without including the use of traditional formal channels of advertising, such as TV, newspapers or radio. Direct Advertising service is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. Direct Selling communicates its message directly to consumers, not using the intervening commercial communication media.

Direct Marketing industry is known to operate on the feeling of ‘call to action’ and includes an emphasis on trackable, measurable, feedback from consumers irrespective of the medium used.

Direct marketing is predominantly used by small to medium-size enterprises with limited advertising budgets that do not have a well-recognized brand message.

Present Scenario -

The Indian Marketing Scenario is one of the biggest consumer markets and this is the major reason for the growth of direct selling here. The market operating in India is no longer a market ruled by the seller. The winner is the one who provides value for money. In order to sustain and win in this competitive market, all companies are coming out with various new and evolving strategies because the Indian market is changing very fast as well.

Future of Lead Generation Services -

In the present day, Lead Generation Services is widespread. People have finally realized the advantages of advertising and the effectiveness of integrating direct marketing methods into the standard business model. Direct marketing has largely grown with the rapid growth of the Internet which is well-suited to direct techniques.